Friday, June 28, 2013

Introducing the David Rosales Designs line of jewelry!






In a large brown building just under the lip of the highway in Gallup, the David Rosales Design team are thriving in what was once a Coors beer distributorship. The flow of administrative, storage and work spaces was designed and laid out by David’s cousin and business partner John.

The workshops are clean and bright, the air clear, and under the hum and buzz of the machines and stone cutting tools, is an undercurrent of music; Navajo radio, oldies and top 40′s. Some of the 2 dozen or so artisans have an IPod or a cellphone on the bench by the stones they’re cutting, a bag of silver rings or bracelets they’re inlaying. Larimar, turquoise, coral, tiger’s eye, black jade and spiney oyster are transformed under their fingers from a dusty lump of rock to highly polished, intricately inlaid works of jewelry in demand from coast to coast. Elegant link bracelets, pendants with scenes of a mesa under the stars, lovely drop turquoise earrings are fashioned painstaking by a variety of artisans, each contributing his or her specialty to each piece. The results are finished works of art made by many hands.


In the center administrative space Arly and Charlene, Cynthia, David and John take orders, distribute jobs to the artisans, manage the stone and materials, and talk with customers. Everyone is busy. Creative juices are flowing, the work is piling up and David muses over his “drawing board”, a shelf littered with trinkets, designs, bits of stone and castings that prod his thoughts for new ideas. A new style, a color and stone combination, perhaps something in bronze or a cuff bracelet curved like a potato chip.



New World Collections is proud to be the exclusive distributor of the David Rosales Designs line of fine jewelry in Canada.


To learn more about the line and how you can carry it to sell in your jewelry or gift boutique please contact us at New World Collections http://www.newworldcollections.ca/contact/ 

Trying to boost sales? Sell toys online!


According to a recent report in the Globe & Mail the big online retailers are seeing increases in online toy sales. Amazon and Wal-Mart are going after Toys "R" Us by beefing up their offerings in the toy category.

So how can a small retailer compete with that?

As a niche player in your market you can take advantage of how well you know your customers, information like;

  - Asking parents about the kinds of toys they like.
  - Exposing them to local craftspeople or manufacturers.
  - Creating places for young people to have fun in you stores.
  - Giving parents a place to leave feedback (suggestion box/or by email).

Armed with this type of information you have an advantage the big box store can't match.

Given that Canadian online sales are growing at a rate of 14.2% a year you can't afford to take the kids for granted. They are your future customers and they will be shopping online more and more.

Take Action!

For more information on how you can take advantage of this trend and boost your sales contact us at http://www.newworldcollections.ca/contact/

We'll send you a free step by step guide on how to get started.